About Us

What started with a vision 33 years ago has now turned into a worldwide brand with 20 million+ sqft of dedicated manufacturing space. We began in 1992 with just 6 people on board. Today we are a robust global business with around 1000+ employees. Over the years, we have always remained focused on our clients, operational excellence and supporting the market’s changing needs.

We achieved it through customer satisfaction by providing exceptional quality products & prompt service experience. From bedroom to kitchen we have developed solutions for every household needs.

Management

It takes strong leadership, in-depth industry knowledge and vast professional experience to produce exceptional results. And we are glad to have experienced & talented leaders who are committed to high standards of integrity and accountability. We believe that the combination of talent and experience is essential to our success, and are proud to have some of the most talented business leaders in the industry. Each member of our high-calibre management team possesses values, ideas and leadership capabilities that add to our organizational decisions and drive our business success. Moreover, our workplace management culture promotes diverse opportunities for employees to learn and grow, feel greater job satisfaction, and take pride in what they do.

Team

We are a bunch of talented technologists, R&D team, analysts, and marketers, all dedicated to our organizational goals and mission. We enjoy our work and working with the various skill sets and personalities within the team. Each member of our team is proficient, a specialist in his or her field, and continuously dedicated to making fruitful results for the customers as well as for the company. Further, they have in-depth knowledge about the products, and with their support, we are rendering the products to our clients. The essential aspect while working with a team is teamwork. For us, teamwork is the key to success. Every day, we unite in doing our best to bridge the gap between those who have access to knowledge, and those who do not. Together we learn, grow and become better than what we were yesterday. It is our secret of growth.

ABHISHEK GUPTA Director Finance

TUSHAR GUPTA Director Operations

TANUJ GUPTA Director Marketing

ASHUTOSH GUPTA Director Sales

Infrastructure

We are an ISO 9001:2000 and ISI certified company, engaged in manufacturing and supplying all kinds of home appliances, cooler pump, cooler motor and air cooler, electrical and electronic items. We have well established and modernized manufacturing unit equipped with hi-tech quality gadgets that enable us to manufacture a qualitative range of products as per international quality standards.

  • 4 Warehouses
  • 4 Branch and Head offices
  • 20 million+ sq ft of area
  • 8 enormous facilities
  • 150+ products to choose from
  • 25 million+ products produced
  • 400+ Distributors all across the country
  • 500+ channel partners
  • 2000+ service  professionals
  • 25 Million+ satisfied customers

Our Mission

What Started as a humble idea soon evolved into as ambitious concept and led to established a unit to manufacture coolers at affordable prices for the masses.

Inspired by the overwhelming response from the consumers. the company transformed itself from a mere manufacturing unit into a revolution with over 4 million sq ft area facility to look upon.

Our Vision

What Started as a humble idea soon evolved into as ambitious concept and led to established a unit to manufacture coolers at affordable prices for the masses.

Inspired by the overwhelming response from the consumers. the company transformed itself from a mere manufacturing unit into a revolution with over 4 million sq ft area facility to look upon.